Editorial

The Brand Publishing Manifesto

1. Brand Publishing must be done for communicating and not for selling.

2. Brand Publishing must always originate from a unique idea.

3. Only the feelings, the opinions, the beliefs of the readers are of relevance.

4. The content must never be conceived apart from the images and viceversa.

5. Naked ladies and stock images are forbidden.

6. The Publication must not contain trivial content or boring design.

7. Copying is not permitted.

8. Readers are the final and real owners of the publication.

9. Concepts must never be used more than once.